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Chicago Cutlery

Chicago Cutlery knows how important it is to chefs that their knives are precise. So to help them demonstrate just how precise their knives are, we created print ads that at first glance look like old-time butcher diagrams only with, well, slightly smaller specimens. Hard to get any more precise than that.

Project Roles
Art Director
Company
Young & Rubicam
Skills
Art Direction, Conceptual, Design
Media
Advertising
Project Industries
Advertising
Chicago Cutlery