Pushpay was launching a small regional, in-person thought leader event focused on bringing together church innovators, leaders, and influencers.
The objective was to create a brand identity that was unique, memorable, understandable, and desirable to our target audience.
I worked closely with my copywriter, and together we distilled the creative brief. This led me to produce three mood boards followed by fully realized concepts. I led our team in writing short, medium, and long event descriptions for each concept.
The branding concept comes from the idea of an elemental reduction of titanium the cutting edge of iron sharpens iron. TECHinspire is reduced to its initial letters Ti to call to mind the atomic symbol for titanium. This metal is recognized for its strength, its durability, and how lightweight it is. It is a staple of aerospace and biomedical application. It is a symbol of technological innovation. Tech Is blazoned in white and inspire is in inverse to call to mind the concept of inspiration illuminating darkness.