Pushpay was launching a new-to-market software solution aimed at integrating data from our Giving product and Church Management System to seamlessly provide customers with actionable recommendations about their communities.
The task was to design an identifiable product mark, name, overall graphic styling that could integrate into our brand architecture, and create videos, web pages, and marketing materials to communicate the core benefits of the software solution.
The first step I took was to write a creative brief capturing all the details about the forthcoming software and circulated it with the product manager and executive leadership. Next, I worked with senior leadership to identify a shortlist of names. I began designing marks that fit our brand's product mark aesthetic and design principles. After establishing the name Insights and the mark, I led our animator in visualizing the data sets coming together. Our designer developed several options for a graphic language, and we settled on the EKG line. We built a script, storyboard, and timeline for our video shoots, and for any concerns during the shoots given the short launch window and international interview schedule, I developed a fail-safe plan with secondary filming options.
The new product launch was successful, despite delays in product user-interface designs. My team delivered a full marketing asset library and the visual-and-product-messaging guidelines on time.