Entering into its 10th year as a creative and production agency, PASSERINE needed an identity that reflected its current state of being and aligned with its future goals. Working with PASSERINE to reimagine their identity was an iterative process guided by their mission to deliver ‘Culturally resonant stories from the heart.’ Rooted in their diversity, experience, and empathy, we arrived at an identity system and branded collateral that exudes quiet confidence and a strong presence.