Newsela Custom Collections

Newsela, an education technology startup with a strong focus on literacy, approached us with the requirement for a marketing page aimed at promoting their educational services to schools across the United States. As a web designer for this site my goal is to differentiate their new product, Custom Collections, from existing competitors. They needed a microsite with easy-to-understand visuals that speak to school administrators, while providing case studies and demos to demonstrate the value of the software.

With interactive visuals we successfully showcased how Newsela turns news and latest content into standerdized student reading materials catered to every grade. Within the first year, there were 3 million increase in subscription due to the traffic through this microsite.