Rare Beauty - Brand Launch

Creative Direction for brand campaign launch of Rare Beauty by Selena Gomez.

Makeup Made To Feel Good In.

Rare Beauty is about celebrating who you are and what makes you different. We want makeup to shape positive conversations around beauty, self-acceptance and mental health. Rare Beauty’s mission, stemming from Selena’s early vision for the brand, is to help everyone celebrate their individuality by redefining what beautiful means. We strive to promote self-acceptance and give people the tools they need to feel less alone in the world.