Co. by Colgate - Brand Launch

360 Brand Launch Campaign for Co. by Colgate. Introducing a new oral care category with the launch of CO. by Colgate – an oral beauty collection that transforms the simple act of brushing your teeth into a ritual for feeling good. Encouraging all people to share their authentic selves with the world, smile brighter, express themselves freely, and live their truth boldly.

The campaign speaks to the next generation of beauty enthusiasts in search of brands that represent their values, complement their lifestyles, and inspire self-expression.