Curology

Curology's Custom Formula, their signature product, is a daily treatment with ingredients tailored to individual skin concerns, prescribed by real dermatologists. Since most Curology customers are young adults seeking anti-acne solutions, we had to strike a delicate balance when creating their library of brand photography — visuals that vibed with the Gen Z/young millennial target but maintained the clinical edge of a company backed by actual medical providers.

Project Roles
Art Director, Creative Director
Skills
Creative Direction
Media
Photography
Curology
Curology
Curology
Curology
Curology
Curology
Curology
Curology
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