Design for Sunrise Movement NYC

After admiring the work, passion, and visual strategy of the Sunrise Movement for several years, I decided to get involved in my New York City hub this past year, and quickly went down the rabbit hole. I started off by applying my design skills as needed, and quickly felt energized by the powerful purpose and necessity of this work. I'm now leading the NYC hub's communications strategy and social media. I have worked to build a social media presence that combines a sense of urgency with hope, optimism, and a bit of gallows humor. Younger generations are deeply aware of the severity of the climate crisis, but often paralyzed by a sense of doom and learned helplessness -- so it is my goal to acknowledge that feeling in an effort to move past it.

These first set of graphics were part of a campaign to build buzz around an Albany Earth Day March/Rally planned by the Climate Can't Wait Coalition, pushing to pass a package of 12 climate bills in the NY State legislature. New York is a "deep blue" state that has not passed as much bold climate legislation as it should have, because many of our politicians take significant money from the fossil fuel industry (among other reasons).

Project Roles
Art Director, Copywriter, Designer
Company
Sunrise Movement
Skills
Adobe Illustrator, Adobe Photoshop, Social, Social Media Strategy
Media
Campaigns
Project Industries
Non-Profit
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
Design for Sunrise Movement NYC
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