TROJENA : Alpine Resort – Journey to New Heights

Trojena is a new global destination for mountain tourism, which will be situated in Neom, a futuristic eco-city that is part of Saudi Arabia's pivot to go green.

In this epic film, directed by Ian Ruschel, we see a quartet of thrill-seekers on skis and snowboards making their way through stunning winter landscapes and the futuristic resort as they glide up a mountainside. Yes. Up.

Project Roles
Copywriter, Creative Director
Company
McCann New York
Skills
Conceptual, Copywriting, Creative Direction
Media
Advertising, Architectural Visualization, Brand Films, Brand Identity, Branded Content, Campaigns, Commercials - Broadcast, Commercials - Video
Project Industries
Advertising, International, Luxury, Travel/Tourism
TROJENA : Alpine Resort – Journey to New Heights
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