Recruited to help FH make the most of their newly launched global site, which lacked any SEO or content strategy. Created a training program for teams throughout the company and used tools such as Semrush and PiDatametrics to stress-test the digital strategy. FH has since seen a 78% increase in time on page and a bounce rate decrease of 56% between April and October 2021. The strategy is now being deployed to microsites around the world.
Content Strategist, Strategist
Brand Strategy, Content Management, Content Strategy, Creative Strategy, SEO