FleishmanHillard Global Site Strategy

Recruited to help FH make the most of their newly launched global site, which lacked any SEO or content strategy. Created a training program for teams throughout the company and used tools such as Semrush and PiDatametrics to stress-test the digital strategy. FH has since seen a 78% increase in time on page and a bounce rate decrease of 56% between April and October 2021. The strategy is now being deployed to microsites around the world.

Project Roles
Content Strategist, Strategist
Brand Strategy, Content Management, Content Strategy, Creative Strategy, SEO
Social Media Content, Websites
FleishmanHillard Global Site Strategy