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UPMC Next

With America’s health care system going through rapid changes, technology begins to redefine the way hospitals interact with their patients. To address these these changes, The University of Pittsburgh Medical Center created UPMC Next, a subsidiary company that addresses the current state of America’s health care, and imagines what it will look like in the future. Our client had requested that we develop a new UPMC brand for this campaign: they wanted to see this brand with more style and relevance than what we see in the UPMC parent brand. These videos are a few of the promos that we had released for the Next unveiling at SXSW. Role: Producer, Editor, Animator Production Company: Townhouse Agency: Grey

Project Roles
Animator, Content Producer, Editor (Brand/Content)
Company
UPMC
Skills
2D Graphics, Adobe Photoshop, Adobe Premiere Pro
Media
Commercials - Video
Project Industries
Advertising, Technology
UPMC Next