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Boxing Cat - Defeating Ordinary

The campaign started by revamping the logo. R/GA Shanghai approached the project holistically, creating the hero character Louie from the scratch. Then we created the all-new brand system with a new tagline of “Live With A Punch”.

Project Roles
Art Director, Creative Director
Company
R/GA
Skills
2D Character Design, Adobe Illustrator, Adobe Photoshop, Film
Media
2D Animations, Installations, Retail Designs
Project Industries
Beverage
Boxing Cat - Defeating Ordinary