While Creative Director at AGENC we were tasked to bring the storylines of Hulu’s iconic Halloween thrillers and characters for an immersive experience to celebrate the annual Huluween campaign. Our creative direction concepted the Haunted Forest, a drive-thru journey through living vignettes of character actors, and eerie sets with corresponding audio soundtrack routed through each car’s FM radio. Transforming each vehicle into a stage to personally connecting guests to Hulu’s seasonal content through this haunted drivable adventure before taking a wrong turn into an abandoned drive-in to experience it for themselves.
As Creative Director I oversaw concept development, guest journey and narrative, spatial planning, vignette design, and overall event design. Working closely with clients to execute the most spooky vision for a spectral haunting pop-up.
- Project Roles
- Creative Director
- Creative Direction, Design, Experiential, 3D CAD
- Campaigns, Events
- Project Industries
- Advertising, Entertainment, Media