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UPS Proudly Latino

To promote and elevate the Latino community, we asked the artist Luis Pinto to design an art piece that represented what it feels to be a Latino Small Business Owner. The piece that showed community, love, championing, pride and diversity, was the base of a series of executions. It became a limited edition package (something UPS hasn’t changed for decades), it inspired the little Luchadora spot story, it became a mural in Chicago which is not know as a Latino community city but is Latino strong like any other big city and economy across the country. The mural featured Latino(a) businesses around when you scanned the art.

Project Roles
Art Director, Designer
Company
UPS
Skills
Art Direction, Conceptual, Design Strategy
Media
Film/TV Credits, Murals, Posters, Product Designs
Project Industries
Advertising
UPS Proudly Latino
UPS Proudly Latino
UPS Proudly Latino
UPS Proudly Latino
UPS Proudly Latino
UPS Proudly Latino
UPS Proudly Latino
UPS Proudly Latino