P&G CEO Challenge Global Finals Event

With P&G's status as a brand powerhouse, it was a fun and rewarding challenge to be creative while working within such rigid brand guidelines. Under the direction of AGAR's Experiential Producer, I created assets for the 2021 P&G CEO Challenge Global Finals Event. I was instructed to create these items using P&G's Day 1 branding as a foundation and build on that with more specific brand elements for the event, such as the color palette and the use of repeating circles. I also had the opportunity to integrate my work with Coffee Emporium into this project by designing a label to use on bags of coffee that were used as favors for event attendees.