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Winterfest Identity

For the annual Winterfest hosted by the Austrian Students’ Union ÖH (Österreichische Hochschülerinnen- und Hochschülerschaft) I was commissioned to create a new identity that brings a brings a fresh vibe to an event that has been around for years. The idea was to create a collection of striking visuals that do not fade into the bland background of typical winter-related events. The series of posters had to stand out in a bold and sensational way to raise the attention of a younger audience. The poster communicates the line-up of the concert, paired with additional details and the main graphical element, the snowflake. The posters got printed as a series of three, featuring three different snowflake shapes. In addition to the posters, the identity got carried through and was applied to the event tickets as well. Typefaces in use: Le Murmure (Jérémy Landes & Velvetyne Type Foundry), Druk Wide (Commercial Type), Eurostile (Nebiolo)

Project Roles
Art Director, Designer
Company
ÖH Salzburg
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Media
Advertising, Posters, Typography
Project Industries
Music
Winterfest Identity
Winterfest Identity
Winterfest Identity
Winterfest Identity
Winterfest Identity