John Beer: Artisan Pizza Branding

Restaurant is still under construction and will be located in an abandoned building next to Charles University in Prague. I came up with a concept that John Beer is a mythical figure, a student that once threw a pop-up party at an abandoned building, and it never ended. No one knows who John Beer was but everyone continues his legacy. It's an eclectic place, where everyone can express themselves right on walls, be themselves and be accepted as they are, no matter the race, occupation, age, sex or political views. Beer and pizza are loved by everyone and that's what keeps us together, things we all love.