Something Special Coffee

Something Special Coffee Roasters is a bean retailer who caters to coffee boutiques based out of Los Angeles. The visual identity leans into a quaint and minimal aesthetic which is represented through earthy color tones, a simplistic design system, and stylized motion. The design systems distinct shape is the oval. It's drawn from the silhouettes of the coffee berry and bean which are used to establish the graphic language. The crane is a representation of peace and hope, it's portrayed chasing a coffee berry as a reminder to never stop striving for excellence.

Project Roles
Art Director, Creative Director, Designer, Motion Designer
Company
Studio Half Decent
Skills
2D Graphics, Illustration, Packaging Design, 2D Character Design, 3D, Art Direction, Lettering, Motion
Media
Brand Identity, Visual Designs, Illustrations, Packaging, 2D Animations, 3D Animations, Motion Graphics
Project Industries
Lifestyle, Packaged Goods, Restaurant
Something Special Coffee
Something Special Coffee
Something Special Coffee
Something Special Coffee
Something Special Coffee
Something Special Coffee
Something Special Coffee
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