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Citizens Bank Made Ready video editorial

WHO: Citizens Bank, Questlove, and Me (or, my team at New York Magazine) WHAT: A four-part video extension of the Citizens Bank Made Ready campaign. My team scripted, produced, and promoted a series dedicated to Questlove’s pursuit of a non-linear career. WHY: Made Ready is all about being prepared for whichever direction your life may take. Your path may take a winding road that puts you in rooms you never thought you would be in. Questlove is the embodiment of a non-linear journey, exemplifying that success may take many different forms. Our team found four parts to this must-tell narrative: childhood inspiration, meeting the crew, rising to fame, and leaving a legacy. We partnered with a longtime music writer to tell Questlove’s story in writing, parallel to the visual interviews. Read the article and watch all four videos below.

Project Roles
Copywriter, Editor (Copy)
New York Magazine
Conceptual, Content, Copywriting, Editing
Branded Content
Citizens Bank Made Ready video editorial