Hyundai Venue: It's Absurdly Sensible

Gen-Z is driven, irreverent and downright practical, so Hyundai made an SUV that’s just like them - an absurdly good car at an absurdly low price that happens to come in Canadian Tuxedo. So to launch the Venue’s global IMC, we translated its key features into absurd benefits, combining ridiculous copy, colorful imagery and impractical math to showcase the Venue through print, video and social. I helped win the pitch, wrote the copy, directed fellow creative for both the pitch and executed work. GRAPHIS GOLD 2020