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Citizens Bank | Made Ready

Ahead of its first major brand pivot in recent history, Citizens Bank selected Vulture to tap into a new, culture-obsessed audience through a Questlove-fronted mini-documentary video series titled “Made Ready for Music.” Working with Citizens, we created a multimedia campaign that celebrated Questlove’s nonlinear journey to success and beyond: who, what, and where has made him who he is today and who he’ll be tomorrow. This exploration of Questlove’s multi-hyphenate life was the perfect story for Philadelphia-based Citizens Bank, whose “Made Ready” campaign demonstrates how we’re not born into success—rather, we make ourselves ready for success thanks to small defining moments along the way.

Project Roles
Art Director, Content Strategist, Creative Director
Company
New York Magazine
Skills
Content Strategy, Integrated, Art Direction, Color Grading, Creative Direction, Sound Design
Media
Social Media Content
Project Industries
Advertising, Finance
Citizens Bank | Made Ready