Curology's first foray into broadcast involved pitching and executing a concept from start to finish. With Sam Cleary (Senior Copywriter) and Cyrus Tabar (Video Creative/Director), we concepted "That Feeling When", a vignette about two roommates with different lifestyles seeking skincare solutions. The spot was produced internally. I oversaw art direction, storyboarded and worked through concept development.
Team:
Concept: Sam Cleary - Senior Copywriter, Cyrus Tabar - Director, myself - Art Director
Production: Ed Ng - Creative Director, Justine Mar - Senior Producer, Cyrus Tabar - Director, Brennan Freed - DP, myself - Art Director, Delia Burke & Allison Freeman - Set Design & Styling, Lena El-Gabalawy - PA, Blake Piyathanapong & Sierra Bailey-Van Kuren - Motion Graphics/VFX