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Red Magic - Brand Strategy & Content Strategy

Helping a gaming smartphone brand understand today’s gaming culture and find its place in it. Breaking the convention of the gaming category, we turned Red Magic into the brand that will take gaming out of the dark bedrooms to bring it outside.

Project Roles
Strategist
Company
Nubia
Skills
Brand Strategy, Content Strategy, Marketing Strategy
Media
Branded Content, Branding, Social Media Content
Project Industries
Gaming, Hardware
Red Magic - Brand Strategy & Content Strategy