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ODES TO CLOTHES / LENOR (P&G)

Finalist in The Cleos and One Show, ADC Germany Merit winner. At Grey Germany, Lenor (P&G) wanted a campaign based on their brand strategy: It’s more than laundry. We came up with a campaign idea ‘Odes to Clothes’ - a content campaign that paid tribute to the four most ubiquitous articles of clothing - skirts, shirts, trousers and scarves. Our films launched Lenor’s digital channels in Europe, Middle East, Russia and India, and went viral on Youtube. They were also extended into an integrated campaign.

Project Roles
Copywriter
Company
Procter & Gamble
Skills
Copywriting
Media
Brand Films
Project Industries
International