ODES TO CLOTHES / LENOR (P&G)
Finalist in The Cleos and One Show, ADC Germany Merit winner.
At Grey Germany, Lenor (P&G) wanted a campaign based on their brand strategy: It’s more than laundry. We came up with a campaign idea ‘Odes to Clothes’ - a content campaign that paid tribute to the four most ubiquitous articles of clothing - skirts, shirts, trousers and scarves.
Our films launched Lenor’s digital channels in Europe, Middle East, Russia and India, and went viral on Youtube. They were also extended into an integrated campaign.
- Project Roles
- Procter & Gamble
- Brand Films
- Project Industries