Blake's Seed Based

Blake’s Seed Based, the creators of a delicious, nutritious, allergy-friendly snack bar, came to Interact with the goal of infusing energy and fun back into the bar space, while also better educating consumers on what exactly their product is. Made simply with seeds and fruit, the inclusion of a window combined with vibrant, energetic photography brought life and appetite appeal to the wrapper. It also allowed consumers to get a glimpse of the deliciousness to come. The wrapper kept a white brand block, paired with Blake’s existing logo, to ensure the bars would stand out on shelf and maintain their existing brand equity.

Agency: Interact Boulder
Roles: Packaging