California's Sparkling Water

I created whole brand completely, starting from idea and strategy to design and animation.

This whimsical conceptual packaging is a brand that aims to capture the spirit of the beachside towns of Southern California.

This concept showcases three cans of naturally flavoured sparkling water, each of them representing one character typical for the Californian urban scene. These characters became a dominant part of culture and they define recognisability of the state. The concept is meant to empower California’s urban culture and create awareness for those who don’t understand it and would love to know more about it.

Project Roles
Animator, Art Director, Creative Director, Designer, Illustrator, Strategist
Company
ByAllMeans Studio
Skills
Adobe Illustrator, Adobe Lightroom, Adobe Photoshop, Art Direction, Brand Strategy, Conceptual, Copywriting, Creative Strategy, Design, Design Strategy, Digital, Editing, Integrated, Interaction, Language: English, Vector
Media
Advertising, Brand Identity, Branding, Illustrations, Interaction Designs, Packaging
Project Industries
Advertising, Beverage, Packaged Goods
California's Sparkling Water
California's Sparkling Water
California's Sparkling Water
California's Sparkling Water
California's Sparkling Water
California's Sparkling Water
California's Sparkling Water
California's Sparkling Water
California's Sparkling Water
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