I created whole brand completely, starting from idea and strategy to design and animation.
This whimsical conceptual packaging is a brand that aims to capture the spirit of the beachside towns of Southern California.
This concept showcases three cans of naturally flavoured sparkling water, each of them representing one character typical for the Californian urban scene. These characters became a dominant part of culture and they define recognisability of the state. The concept is meant to empower California’s urban culture and create awareness for those who don’t understand it and would love to know more about it.