New La Gare introduced an open cooking/grilling area right at the center of the restaurant, that became the foundation for the whole idea. All brand and interior graphics convey the message of smoke and aroma going through the restaurant, covering the walls and forming shapes of different animals in motion (gold/black), and ending with a shape of a rooster. Like if it were a guardian, that flew throughout whole restaurant, ensuring the quality and French cooking tradition. Idea of fluid lines and smoke has been reflected in the logo, menu typography, patterns and signage.