Staropramen Sories Limited Edition

The task was to promote new brand positioning "Life your way" through 6 stories from Staropramen's history. Each story were to encourage consumers to stay true to themselves, by being inspired with examples from Staropramen brand history. “Inspired by history” - “The Czech Way”, “The Smart Way”, “The Patriotic Way”, “The Joyful Way”, “The Enthusiastic Way”, “The Courageous Way”.

The solution - illustrate each story as a journey, unravelling from top to bottom of each can. Isometric exploded view drawing approach had been chosen to show the depth and complexity of every story told. 6 simplified illustrations had been created to be printed on cans with very limiting Dynamark technology; together with 6 detailed vector illustrations to be used on posters and beer coasters.

Project Roles
Designer, Illustrator, Typographer
Company
Cocoon Prague
Skills
2D, Adobe Illustrator, Adobe Photoshop, Art Direction, Brand Strategy, Conceptual, Design, Integrated
Media
Advertising, Branding, Illustrations, Packaging, Posters, Typography, Visual Designs
Project Industries
Advertising, Beer, Beverage, International, Packaged Goods, Retail
Staropramen Sories Limited Edition
Staropramen Sories Limited Edition
Staropramen Sories Limited Edition
Staropramen Sories Limited Edition
Staropramen Sories Limited Edition
Staropramen Sories Limited Edition
Staropramen Sories Limited Edition
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