Forty Winks Lingerie

Over the last year I have been working with Forty Winks, a lingerie boutique based in Cambridge, MA. Female owned and operated since 2010, they believe beauty and comfort can effortlessly blend with everyday practicality, catering to all shapes and sizes of women. I initially started out doing email designs for them, but our relationship quickly evolved into a deep understanding of their brand and where they wanted to go with it, leading to a full re-brand and print collateral update.

Roles: Strategy, Creative Direction, Branding, Print, Digital Collateral, Email Design, Illustration