CSC Rebranding

Branding for CSC theater, an Off-Broadway theater based in New York’s East Village. CSC is committed to reimagining classic stories for contemporary audiences. It is a home for New York’s finest established and emerging artists to grapple with great works of the world’s repertory that speak directly to the issues of today.

The new branding system uses a dynamic color palette based on gradient blends, sliced images, and echoing typography to celebrate CSC's innovative approach to theater. The brand update included a new logo, brand art direction, print collateral including an oversized season brochure, and a new website.