Demand Justice

Branding for Demand Justice, a digitally based, progressive advocacy group with the goal of resisting and calling attention to Trump's judicial nominations. Demand Justice uses media campaigns to empower citizens to organize around our nation’s courts and prevent them from devolving into just another tool of economic and social oppression.

The new branding system uses a bright, attention-grabbing color palette, and irreverent tone on social media posts to stand out in the digital landscape. Branding included a logo, social media art direction, digital collateral, a new website and a visual guideline "cheat sheet."