Axe, a brand known for getting guys noticed in the real world, wanted to see if they could help them get noticed in the music world too. So we created AXE THE LABEL – a platform that turned SoundCloud from a music streaming service, into a tool for collaboration.
With a little help from SoudCloud royalty Lil Yachty and Zaytoven, we were able to get guys out of the comments section, and into the spotlight.