AXE - Axe The Label

Axe, a brand known for getting guys noticed in the real world, wanted to see if they could help them get noticed in the music world too. So we created AXE THE LABEL – a platform that turned SoundCloud from a music streaming service, into a tool for collaboration.

With a little help from SoudCloud royalty Lil Yachty and Zaytoven, we were able to get guys out of the comments section, and into the spotlight.

Project Roles
Copywriter, Creative Director
Skills
Conceptual, Copywriting, Creative Direction
Media
Advertising, Music, Social Media Content
Project Industries
Advertising, Media
AXE - Axe The Label
Collaborators
Support