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Kit Kat Chunky Double Caramel

Brief: Launching the new Kit Kat Chunky Double Caramel, a chocolate with 2 different sides of caramel, a crunchy one and a smooth one. Approach: The name of the product was misleading, we needed to bring to life the main feature of the product (2 different types of caramel in one bar) in a memorable way. Idea: Double Act, the life of a splactor. Embodying the main product feature of the Chunky Double Caramel, we gave life to a character whose talent is to play two character at ones... whatever the characters.

Project Roles
Strategist
Company
JWT London
Skills
Brand Strategy, Creative Strategy, Media Strategy, Social Media Strategy
Media
Social Media Content, Viral Films
Project Industries
Packaged Goods
Kit Kat Chunky Double Caramel