Vineyard Vines

This retail apparel and accessory brand founded in 1998 on Martha’s Vineyard originally wanted new packaging, but we soon realized a logo refreshment was required. The original was designed as a tie label (their first product), so we applied our patented Baby/Bathwater Ratio and Brand Scalpel to subtly modify the wordmark, mothball the location and move the pink whale mascot overhead. “Yeah, we’ll wear that,” they said, thankfully.

Project Roles
Designer
Skills
Creative Direction
Media
Brand Identity
Project Industries
Fashion
Vineyard Vines
Support