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Lunchables "Mixed Up Fun" Augmented Reality Games

As part of Lunchables’ “Mixed Up Fun” campaign, we created a series of three augmented reality games designed to up the brand’s fun-factor. In the first game Lunchables’ oddball mascots, Jackie and Platy, raced the clock to build cracker stacks, while in the second they became superheroes flying the sky in search of snacks. The final game was a retro-inspired ping pong match that goes into “Firecracker Mode” once you achieve a streak. The games were designed to be played in your world, and built entirely in revolutionary web AR so they could be accessed from any browser, any time. A series of banners, targeted towards kids, and other digital and social placements drove users to the experience.

Project Roles
Creative Director
Company
Kraft
Skills
3D, Art Direction, Creative Direction, Design, Digital, Game Design, Interactive, Mobile, Visual Development
Media
Augmented Reality, Games - Mobile
Project Industries
Advertising, Augmented Reality