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Illinois Department of Tourism / #amazingforall

Chicago is a beacon for the LGBTQ community in the Midwest. To further Inspire and attract LGBTQ travelers to our amazing city, we developed an experiential summer campaign, that would connect with the LGBTQ community. The anchor of this campaign was the #Amazingforall wood installation, created by designer Matthew Hoffman. We unveiled the installation on August 11 at Chicago’s Northalsted Market Days. The social campaign and installation signaled our commitment to welcoming LGBTQ travelers to Illinois.

Project Roles
Art Director, Copywriter, Creative Director
Skills
Art Direction, Conceptual, Design, Copywriting, Creative Direction
Media
Social Media Content, Interactive Installations, Websites
Project Industries
Travel/Tourism
Illinois Department of Tourism / #amazingforall