Samsung Global - TURN THE BEZEL

We were tasked to create a highly shareable film for Samsung Global that would demonstrate the circular UX of the new Samsung Gear S2 Smart Watch in a fun and vibrant way.

So, we created a heightened demo that features a diverse cast of over 150 performers that includes musicians, athletes and dancers executing a variety of everyday actions. Choreographed together they form one epic performance all captured in camera.

Results: 45.5 Million combined views, AdAges's 3rd most shared video of 2015 and R/GA New York's 2nd most viral video ever.

Project Roles
Copywriter, Creative Director
Company
R/GA
Skills
Conceptual, Copywriting
Media
Brand Films
Project Industries
Advertising
Samsung Global - TURN THE BEZEL
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